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Pop-singer Britney Spears may be using forbidden "hypnotic
Selling" methods in her TV commercial promoting her new fragrance.
Austin, TX (PRWEB) September 28, 2004 -- Austin, TX Pop-singer Britney Spears
may be using forbidden "Hypnotic Selling" methods in her TV commercial
promoting her new fragrance, "Curious", claims marketing expert Dr.
Joe Vitale.
"Her ad plays on sexuality, mystery, and curiosity," explains Vitale,
President of Hypnotic Marketing, Inc., in Austin, Texas, and a a specialist on
hypnotic persuasion methods. He adds, "Even the name of her product invokes
the most powerful motivator of all: Curiosity."
Spears announced her new product at Macy's in New York City on September 14th.
She's being paid an estimated $12 million to promote the Elizabeth Arden
product.
"Unless her perfume truly stinks, people are going to buy it almost
mindlessly," say Vitale.
Vitale says the TV commercial featuring Spears begins with images that seem to
be a soap opera, but then quickly become a forbidden intimacy fantasy come to
life. The ad almost dares you to buy the perfume, he adds.
"People begin watching the commerical because they are attracted to the
unknown," explains Vitale. "They're not sure who the cute woman is, or
what she is doing. Their minds are being drawn in. Then, when they learn that it
is for a new perfume, the name of it gets lodged in the brain, almost without
your thinking about it. This is truly hypnotic."
Hypnosis has been used for pain management for more than a hundred years, and
was accepted by the American Medical Association back in the 1950s. But using
hypnotic technigues in selling is new.
"Anything that can get a message into your mind will be tried by
advertisers," says Vitale, who uses what he calls Ethical Hypnosis in
selling.
"When is it manipulation and when is it persuasion is the real
question," asks Vitale, a certified hypnotherapist as well as author of
such books as "Hypnotic Writing."
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